Marketing is how the world understands us.
At Memorres, marketing isn’t a loudspeaker—it’s a translator. In December 2024, after years of piecemeal outsourcing, we built an in-house Marketing department dedicated solely to the Memorres brand (not offered as a client service). Our mandate is simple: help the world understand why our work matters and fuel Sales with right-intent demand—not vanity traffic.
This team sits where strategy meets storytelling and sustained visibility. We frame services into value-driven outcomes, craft thought leadership that starts new conversations, and run campaign ecosystems that educate first and convert second.
We operate like a product team: hypotheses, A/B tests, and dashboards guide decisions; brand voice and design systems keep us consistent; governance ensures compliance and credibility. The result isn’t just reach—it’s clarity, credibility, and conversations that convert. And we’re always scouting talent that understands brand ideology—people who can turn real customer problems into stories that move markets and pipelines.
Clarity over Clicks
We don’t chase noise — we pursue understanding. If the message doesn’t serve the ICP, it doesn’t ship.
Relevance is the Strategy
Campaigns, not chaos. Everything we publish is mapped to real demand triggers, market timing, and business value.
Trust is the Funnel
Marketing doesn’t just attract — it builds credibility. We sell ideas before services, so that sales earns trust before asking for commitment.
How We Work: Our Process
The end-to-end funnel maps an inbound visitor from first click to qualified pipeline, with each step owned and measurable. Clean UTMs feed focused landing pages; forms capture essentials first, then enrichment and dedupe complete the record. Leads are scored on fit + behavior—thresholds auto-route MQLs to SDRs while others enter tailored nurture. Dashboards track conversion, speed-to-lead, and quality so we keep A/B testing and improving.
| Stage | Entry Criteria | Core Actions | Data Captured | Exit Criteria | Owner | SLA | Primary KPIs |
| Attract | Audience targeted via organic & paid | SEO, content syndication, social, search/display, partner mentions | UTM source/medium/campaign, ad creative ID, landing URL | ≥1% CTR or ≥2x benchmark impression share | Growth/Performance | Weekly | CTR, CPC, Impr. Share |
| Engage (LP) | Click-through to landing page | Offer/value prop alignment, speed <2s, above-the-fold CTA | Pageview session ID, scroll depth, time on page | ≥25% CVR to micro-CTA (scroll 50% or CTA hover) | Growth + Web | Daily | Bounce, CVR-to-micro |
| Capture | Visitor interacts with CTA | Form/chat/widget capture with progressive fields | Email, name, role, company, country, consent, campaign ID | Valid email & consent stored in CRM/MA | Growth Ops | Instant | Form CVR, Cost/Lead |
| Verify & Enrich | New lead created | Email verification, dedupe, firmographic/techno enrichment | Domain, size, industry, tech stack, intent signals | Lead record ≥90% completeness; no duplicates | RevOps | 15 min | Lead integrity %, DQ rate |
| Qualify (Score) | Enriched lead | Fit + behavior scoring; ICP match; spam filter | Fit score, behavior score, total score | Score ≥ MQL threshold | Marketing | 30 min | %MQL, Score distribution |
| Nurture | Score below MQL or no sales action | Segment journeys, value content, retargeting | Journey ID, email/web events | Reaches MQL or aging >90 days | Marketing | Ongoing | Open/Click, Re-engage |
| MQL | Score ≥ threshold & compliance ok | Auto-route to SDR; notify owner; task creation | Handoff timestamp, SLA clock start | SDR accepts & starts outreach | Marketing→SDR | Immediate | MQL→SAL acceptance % |
| Sales (SAL→SQL) | SDR accepts MQL | First touch, qualification (BANT/FAINT/MEDDICC-lite) | Notes, call outcome, next step | Meeting booked or Need+Timing confirmed (SQL) | SDR/AE | 24h first-touch; 7d cycle | SAL→SQL %, Speed-to-lead |
| Recycle/Close | No fit/no timing | Disposition with reason; add to recycle/nurture | Reason codes, next review date | Re-nurture start | SDR/Marketing | Same day | Re-engaged %, DQ mix |